Your best clients don’t just buy once and then disappear. These are people who need what you have to offer. They buy again and again, increasing your profits, and then go on to become brand advocates. 

Most businesses put a great deal of effort into client acquisition and then fail to put the necessary resources into keeping these clients. If you look around the web, you’ll find plenty of educational content on gaining awareness, building relationships, and turning leads into buyers – all leading up to the big purchase.

But you should be putting just as much effort, if not more, into retaining the people you manage to turn into clients. Otherwise, you’re wasting your most valuable asset. 

What's included in this guide

• How To Talk To Your Clients

• How To Answer Your Clients Questions

• How To Excellent Awesome Customer Support

• What To Do With Client Feedback

• Look Beyond the First Purchase

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There are four key reasons why client retention is so important:

• It costs a lot more to gain new clients than keep old ones. Retaining your existing clients is more cost-effective and gives you a much better return on your marketing investment.
• You’ll increase your bottom line. There’s a good chance you’re offering more than just one product your target market can use. If you keep a person engaged and offer other products that help them with their needs, you’ll see more sales.
• Happy clients tell their friends about you. A referral from a satisfied client is even more powerful than your own marketing because someone who has actually bought from you is singing your praises. This kind of word-of-mouth marketing is a great boost for your brand.
• With repeat buyers and strong relationships, you’ll learn a great deal about your target market. You’ll get to know who your ideal buyer is and gain a thorough understanding of their needs. You can use this insight to improve your overall marketing strategy.